Music on Hold
VersaPhone’s switch allows a company administrator to upload any Music on Hold file to its CloudPBX. It can be a simple music file or a custom message. Music on Hold will highlight your products and services, differentiate your brand, engage your callers, and increase revenue.
Benefits of Music on Hold
- Inform, educate, and motivate the caller
- Reinforce other marketing initiatives
- Cross sell products and services
- Differentiate your company from the competition
- Build brand awareness and loyalty
- Enhance the caller’s experience
- Reduce caller abandonment
- “Executives spend 15 minutes a day or 68 hours a year on hold.” USA Today
- “On average, seven out of ten callers are placed on hold.” Inbound/Outbound
- “94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received.” Inbound Telephone Call Center
- “Survey results found that 88% of callers preferred On Hold Messages to other hold options, and 16% made purchases based on an on hold offer.”MaxiMarketing
- “Callers stay on the line up to 25% longer when provided with On Hold Messaging versus ‘dead air’ or ‘background music,’ and up to 17% longer than radio.” Infomax, Inc.
- “34% of callers who hang up will not call back.” Voice Response, Inc.